As its name denotes, a mail merge is simply an Excel-Word combo that enables you to create personalized documents like email, newsletter, mailing labels, and more.
Mail merge saves time since you won’t have to personalize each document for different recipients.
Let’s say you would want to send Christmas emails to all your friends and relatives.
The problem is, you don’t want to create seemingly generic emails. You want each email to feel like they’re really made for that one person only.
For example, you want that for each email, the recipient’s name and address be mentioned.
That’s possible using mail merge.